Currently there are many clothes being sold that would be better off as seasonal chest rewards. Examples are some Mardi Gras/Valentines/Christmas stuff. It doesn’t need to be that all of them are only acquired from the seasonal chests but it could be seasonal chests plus exclusive event areas, etc.. That would make it easier to introduce new exciting events that people would want to go complete in order to get exclusive rewards, as well as PP hunt for seasonal keys. 
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1I think they should also put furniture back in the Home Improvement store as well.
Maybe more specific holidays for around the world too.